Speaking

For a greater understanding and appreciation of brand
and marketing strategies.

Sometimes we can inspire you to find your voice simply by listening to ours. Rebel Soul Creative is well versed in all things brand and marketing, and we welcome any opportunity to share our insights and rallying cries with business owners and/or marketing managers of small to mid-sized companies from all industries. The following revolutionary topics are available for participation as group presentations, workshops, panel discussions, conferences or lunch and learns:

7 Ways to Punch Your Audience Right in the Feels

(45 min-1hr)

Includes ‘What is Brand’ introduction and research component citing the philosophical and psychological components of brand in order to define branding action as the pursuit of happiness.

Top 10 ways to improve your marketing today!

(45 min-1hr)

Includes ‘What is Brand’ and ‘What is Marketing’ introduction (ie, brand as the pursuit of happiness and storytelling, and marketing as the delivery method used to share that emotive story).

Your brand could use more elephants

Master Class: A two part presentation and workshop

 

Your brand… What is it and why does it need more elephants?

This scalable two-part speaking series (recommended two, 3-hour sessions) from power couple and strategic business partners Corey Brewis of Good Bishop Communications and Cynthia Walker of Rebel Soul Creative, will focus upon the nebulous notion of Brand – what is it, why does it matter, who does it speak to, and when and how does it affect your bottom line.

The series features an educational component citing real-world examples of successful brands, as well as a workshop component through which participants will be taught to think abstractly in order to recognize branding as the establishment of an emotional connection used to empower target audiences and build brand communities so they in turn can power both the brand (it’s a cyclical process) and the business.

Much like the ideal customer, elephants are strong, loyal and travel in herds. Simply put, your brand could use more elephants…

Session 1. Build a Better Brand

Brand 101: Everything I needed to know about brand I learned from this presentation:

  • What is brand and what is it not
  • How brand works: The philosophical and psychological components of brand
  • Why does brand matter, why do you matter, and why should anyone care?
  • The differences between brand and marketing (the heart, face, voice and actions of your business)
  • Why you should be yourself, even if that means being yourself
  • Why your brand should be disruptive
  • Your brand promise: How to define your Why (The ONLY statement)
  • Case Study Discussions including examples

Workshop component

Brand Workbook: Facilitation of a workbook session personifying each participant’s company to release brand inspiration, guide abstract thought and uncover the beating heart of brand in order to identify brand promise and offering beyond that of their commodities and services

Session 2. Build a Better Audience for a Better Future

  •  How to design your audience and community through brand and marketing
  • The shift from individual influencers to modern crowd cultures
  • (almost) Free love for free enterprise
  • How to empower your audience to power your brand
  • How to build a strong internal culture (using brand to effectively recruit and retain employees)
  • Online and social media tactics
  • The evolution of your brand
  • Brand as the pursuit of happiness
  • How to make heartfelt brand connections
  • Using brand equity to experiment with your brand (ie, new product / service offerings and community involvement)
  • Things to avoid – premature or irrelevant trends / trends without vision (i.e., non-strategic video blogs)
  • Checks and Balances: Rebrand vs Revitalization
  • Case Study Discussions including examples

Workshop component:

Mood Boards: Once the nature of brand has been identified, the spirit of brand (and how best to effectively communicate it to relevant audiences) is explored through the creation of a messaging and visuals mood board (with components pre-sourced from supplied magazines, etc.) Not meant as final, usable marketing / advertising creative, the mood board is instead intended for use as a benchmark for brand – against which to measure future marketing and communications efforts in alignment with the brand promise.