This was more than just a well designed website for the Town of Wainwright – it was a thought out strategy that proved that the experience of the Town and its brand promise were highly present. The overall design captured the “Get Busy Living” nature of the Town and had woven through key messaging and branded introductions to main sections. All design elements were in support of the Town of Wainwright’s brand – from the light and airy layouts conducive to the vast fields of rural living – to the custom graphics and maps that were created to give it that subtle attention to detail representative of the many strategies implemented by the Town for resident retention and lifestyle living. It was combining the tangibles and intangibles of experiences that brought this piece together in a very focused way.
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